With You All The Way

Expedia X Liverpool FC

The launch of Expedia’s partnership with Liverpool FC happened to coincide with a British lockdown and worldwide travel restrictions. Not ideal for a travel brand. This meant the brief to us was to showcase the euphoria of going away to watch football in Europe, without telling people to book a ticket just yet.

Our approach was to create a rousing ode to football travel, that would leave football fans salivating at the thought of future travel with Expedia by their side. The spot appeared on TV and social.

A nostalgic 90s track by Liverpool fans The Farm drove a fast-paced cut that matched real fan archive footage of away days, with fan lines to camera and Liverpool player quips.

Our line ‘With you all the way’ became the driving force behind much of Expedia’s football sponsorship material.